Friday, 28 August 2009

The effects of packaging optimization...

All of sudden, product packaging has become one of the hottest areas of supply chain management.

It started with soaring fuel and transportation costs a few years ago, as companies realized that “over packaging” and packaging redesigns offered significant opportunities to reduce the dimensions of products for shipping – allowing companies to ship more products in the same carton, pallet or trailer. That directly lowered transportation costs.

Perhaps the most notable example of this were the redesigned milk cartons put into use at several warehouse clubs and other retailers – the more rectangular design allowed palletization of the milk and twice as many cartons to be shipped in a full truck load. (See New Milk Jug Design Shows Promise of Improved Packaging to Reduce Transportation Spend.)

http://www.scdigest.com/ASSETS/ON_TARGET/09-08-26-2.PHP?CID=2676

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