Do Pharmaceutical companies really focus on their Supply Chains?

I read the following and wondered just how much focus Supply Chain Optimization receives in Pharmaceuticals:

"Successful supply chain management, including managing demand, planning API and formulation production, packaging and distributing, is a goal shared by all pharmaceutical manufacturers. According to PharmaTech.com, effective supply-chain management is particularly important as the pharmaceutical industry seeks ways to reduce costs, maintain regulatory compliance, and adhere to quality and safety standards..."

Comments/thoughts?