Do Pharmaceutical companies really focus on their Supply Chains?

I read the following and wondered just how much focus Supply Chain Optimization receives in Pharmaceuticals:

"Successful supply chain management, including managing demand, planning API and formulation production, packaging and distributing, is a goal shared by all pharmaceutical manufacturers. According to PharmaTech.com, effective supply-chain management is particularly important as the pharmaceutical industry seeks ways to reduce costs, maintain regulatory compliance, and adhere to quality and safety standards..."

Comments/thoughts?

The Business Case for EDI...

The first return (of many) for companies wanting to receive business documents from their supply chain partners electronically, is because if they are properly integrated then it saves the recipient having to provide the resource to enter the document on the their own ERP system...
http://knol.google.com/k/ian-ford/electronic-data-interchange-edi/yhsjocxy2hhk/2#